what does freelance marketing services (fms) do?
Bristol-based, Karen Norman is fms’s freelance marketer specialising in subscriptions, membership and loyalty marketing – acquring customers, keeping customers and identifying revenue streams from them. Subscribers, members and loyal customers are increasingly important in many industries. These include; magazine publishing, professional associations and institutes, education, online communities, lifestyle clubs and charities, as well as commerical organisations looking to increase loyal customer retention. Well managed subscribers or members strengthen your brand, are a valuable asset and also provide a predictable and consistent revenue stream that can decrease pressure on other areas of the business. For example, in publishing the increasing pressure on retail space means that magazines are evermore reliant on subscriptions for circulation and revenue, also online communities generating revenue from site members decreases the pressure on advertising sales.
Karen is a direct marketing expert with a wealth of experience in direct and digital marketing, statistics and copywriting; these skills are the key to successful subscriptions, membership and loyalty marketing. She works with you to: identify audience segments; tailor a message for that audience; craft a compelling offer; roll out using both offline (e.g. direct mail, telemarketing) and online marketing techniques (e.g. direct email, viral, SEO and PPC); and test and appraise the campaigns.
how does fms work with you?
Karen works with your organisation to not only advise on the best marketing course of action for your business or product, but also applies an involved and hands-on approach to delivering the marketing plan. She works within your organisation – essentially becoming part of the team to a greater or lesser extent depending on your organisation’s needs at that time. This approach allows you to use your budgets more flexibly than you would if employing a full-time, permanent member of staff. This flexibility is particularly important to many organisations in light of planning for economic instability over the coming years.
about karen norman
Karen has worked in marketing for over 12 years. During this time she has held a number senior marketing roles both marketing agency-side and in-house – including a top Omnicom marketing agency and BBC Worldwide. Before founding fms, Karen was head of marketing for cutting-edge magazine and online social media publishing company, Wildfire Communications, based in the South West. Karen was bought into Wildfire to set up the marketing function, she grew the team and was responsible for launching many new B2B and B2C magazines, websites and directories. Her work has been recognised via several award nominations, most recently the Data Publishers Association (DPA) Marketing Campaign of the Year Award 2007 and the Association of Online Publishers (AOP) Independent Publishing Company of the Year 2008. Prior to this Karen spent several years working in senior marketing roles for magazine publishing companies Origin and BBC Worldwide, developing and implementing the subscriptions marketing strategy for a range of special interest consumer titles. Karen also spent a number of years working for top international Omnicom marketing agency Bordeur Worldwide, where she scooped the Institute of Public Relations (IPR), Young Communicator of the Year Award 2002. Karen is a business graduate and has several further marketing qualifications including the Chartered Institute of Marketing (CIM) Postgraduate Diploma and the Direct Marketing Association (DMA) and Periodical Publishers Association (PPA) Certificate in Direct Marketing.
